The red-hot book,
Marry Him, The Case for Settling for Mr. Good Enough
has been flying out of bookstores since it was published – causing a stir and consternation.
Author Lori Gottlieb is a controversial marketing genius.
First, there was the well-timed flurry of Valentine’s Day book promotions, appearances on myriad television talk shows, guest column slots, and a drag- out marketing campaign, which catapulted the author into the SEO stratosphere.
Called “wise and daring” and “brutally honest,” Marry Him is a surefire bestseller because of the controversy it leaves in its wake. It all started in February 2008, when Gottlieb wrote ‘the article’ for The Atlantic.
The scathing piece, the basis for the book, was considered by many as caustic, heartless and derisive. Nothing like an effective literary attention getting device to garner great ratings.
Best Marketing Ploy for Book Sales: Controversy. Granted, women have strong and heartfelt beliefs about:
2) Marrying beneath oneself (what does that even mean?) and
3) Perhaps – choosing to remain single.
The topics are very personal and scalding hot. Does Marry Him instruct us to discard our standards, ideals, and our precious Top 10 Qualities List?
Do we merely ‘settle’ for the next guy, with a pulse, who darkens our doorstep? I think not. But, men and women need to be open – way open – 24 -hours a day open.
I Could Have Been a Contender
Bo Derek was a “10” in the 1970’s… Perhaps you were, too… in the 70’s.
You do the math- numbers change…bodies change and attitudes do, too. Now we are more mature, evolved, and we evaluate people less superficially- don’t we? No, Binkie, you cannot know in the first 3-minutes of a coffee date if the guy is “a keeper,” slow down and smell the coffee.
Gottlieb makes a sobering point in the magazine article about women and all the various “dating things” we do wrong.
Many of us were raised on stories about Cinderella, Prince Charming, Wolf Ranges, white picket fences and Volvos. Some of us bought into the fairy tale and elevated ourselves high atop lofty (lonely) princess pedestals.
Sky high, self esteem puts one just beyond the reach of really great guys. Whoops! Time to climb down, sister, Get real, and be open.
Marry Him is smart summer reading. You want to get attention on the beach or by the pool? Walk around with this book – see what happens.
You’ll see: the book is rife with very cogent points; chances are you’ll open your eyes, blink, and shake your head in disbelief. And, in total agreement.
All I know: Life is all about compromise, and at this stage of the game (50-something) we know that compromise is the panacea of life.
The best relationships are all about give and take. Right?
Remember: Behind every great man is a woman rolling her eyes. And he knows it.