There were eight men standing at the table in Mollie Stones.
Holding court was Lynne Rosaia, founder of My Nonni’s Italian Foods. The men, with paper plates in hand, forks lifted to their mouths, were transfixed.
Rosaia, founder of My Nonni’s, was regaling the Mollie Stone’s customers with a sparkling monologue while she gave out samples of the best raviolis and meat sauce I’ve ever tasted. The men grazed, nibbled and chomped – all murmuring rave reviews.
Men Eating out of her Hand…
She explained the raviolis and meat sauce was a recipe from her great grandmother from Lucca. That particular Friday night, Rosaia had 8 men eating out of her hand, literally. What’s not to like? The audience of men was obviously, enchanted with her friendly presentation and her delicious raviolis.
The vivacious founder of My Nonni’s Italian Foods was deft in her marketing skills, as well as charming. As the guys put their plates down, Rosaia gave each of them a $1.00 off coupon and directions to the freezer section. She explained the raviolis would take 10 minutes from the freezer to the table.
Her tag line: “Hey guys, want to impress a date? Serve her My Nonni’s Raviolis and Meat Sauce. All you have to do it is fix a green salad, a little French bread, and a bottle of Chianti. Perhaps a little candlelight and Buono Fortuna! voila – a great date”.
As I watched Rosaia attract another wave of hungry shoppers I had an epiphany:
It’s all about coming to the table. Hello.
A new group of people wandered towards Rosaia – her friendly, upbeat charm exuded and she continued to attract swarms of people. The fragrance of the seductive raviolis might have had something to do with it, too.
It’s Like Cheers – We all Want to be the NORM
Everyone wants to be included. There is no such thing as a party of one. Rosaia had the magic formula: good food, good friends, and good times.