Are you about to jump into the Internet Dating world? Feeling dizzy with the wide variety and vast number of choices of Online Dating services? Are they unique, stand alone entities, or possibly owned by the same Goliath Internet giant?
Dating neophyte, Sally said she envisioned Match.com to be a huge building, filled with employees who were romantics at heart, just like Cupid.
She imagined a sea of matchmakers, glued to the their computers, fatefully creating dates for life. She knew somewhere she had a perfect match, a twin: a non smoking, dog loving, petite, Gemini, middle child, NASCAR fan, rock climbing, New York Times puzzle lover.
Yes, Virginia there is a Santa Claus.
Who’s your daddy?
If you were to do a search for top Internet dating companies you might be amazed to learn that dating sites: Match, Chemistry, Singleparentmeet, Blackpeoplemeet, Seniorpeoplemeet, Bbpeoplemeet, Loveandseek, all have the same parent company. They are all integral parts the Internet giant IAC owned by that ‘king of the media world’, IAC CEO Barry Diller.
What the heck is an IAC, you ask? George Orwell’s 1984 pales by comparison.Internet Giant, IAC is in your business and in multiple facets of your life. IAC owns Ask.com, Dictionary, Citysearch, EVite.com, Urbanspoon, Vimeo, Hotwire, Lending Tree, and Excite, Expedia, and Ticketmaster, plus a host of other sites.
No need to go dystopian about this, but, do take note. A lot of notes.
Badoo, founded in 2006 …launched in 2009 (3 years before Tinder), is headquartered in London with an office in Moscow.
Today it employs 300 developers, 80 of whom are women, who run Badoo and also provide support to Huggle, Chappy and Bumble.
The Russian Cupid, Andreev says his biggest business, flagship Badoo, launched a facial recognition feature in late 2017.
The feature allows users to upload an image of a person they like and find other Badoo users who look similar. “People really love it,” Andreev said.
Andreev refuses to share revenue figures for Badoo, but said the publicly traded IAC operates online dating sites including OkCupid and Tinder, was a good comparison.
IAC which has a $12.2 billion market cap, reported $1.3 billion in revenue for 2017.
The Russian states, “We are smaller, but we are still a pretty big player.”