Have you ever read a Trip Advisor review?
Can’t get there from here?
Trip Advisor told Helene G – after six years of frothy and factual hotel and restaurant reviews, with hundreds of “likes” and tens of thousands of people reading her reviews, that she was “stuck” at “Number 49 Best San Francisco Reviewer.”
They wrote, “If she tried harder” in her spare time – and gave them another 10 to 20 additional reviews, she might be catapulted up to Number 45 Best San Francisco Reviewer. And! She would receive a gift.
She got a plastic Trip Advisor Luggage Tag last year.
Helen G looked at the competition:
Number 48 was OJI, a Japanese male, age 20 to 25, who wrote his reviews in Japanese. This kid got around. He wrote succinct, two-lined comments of dozens of places all over the world. No doubt, a flight attendant.
Number 47, Hank was a 20 to 30-year-old male, engineer who wrote one-line synopses of dozens of places around the world.
Helen G. writes, that she had taken the time to write thoughtful, smart, insightful reviews.
The light bulb went off when she realized that waxing poetic and eloquent got her zip. She needed to crank out two dozen short, sweet, reviews and she would be catapulted to San Francisco’s Top Reviewer. That is exactly what she did.
And, Trip Advisor sent her a crummy plastic Key Ring.
And, so … the story goes- then she quit.
She had smile on her face and a twinkle in her eye when she opened that Yelp Account.