Beware the ides of Match.com: Bait and Switch trick
Sorry, sweetheart, Cupid doesn’t work at Match.com. There’s no plump, little angel reviewing your sweet, heart felt profile – Thinking “Oh! I have the perfect date for you!”
I’ve Got Rhythm – You’ve Got Algorithms or The bots and bon mots
I once met a civil, electrical engineer, who explained the concept that a Web crawler is an Internet bot that systematically browses algorithms and marketing ploys on sites like Match. The bots are busy sending you, dear dater, bits of fluff.
You know those, “Who Likes You?” notices indicating that Barbie from Brisbane, Sherrie from Sacramento, Pattie from Ramona “Likes you?”
Nine times out of 10, you will click on their profile only to find out – sit down for this – that person doesn’t exist. Yes, it is true. However, the dating company has six other people (from Alaska, Arizona and Alabama) you just might find attractive. In the business, this is called “date switch” you and I call it, Bait and Switch.
Everyone knows, the stickier the website, the more hits, the more gullible, the more enticed one becomes. The name of the Match game is to get you onto the site as many times as possible, each day. It’s all about volume- it’s all about you being interested and hooked.
How do you spell bologna?
Match.com: Your Daily Matches are chosen through Synapse – our “super-intelligent matching technology” We integrate your personality, peccadillos, preferences and on-site actions, along with behavior predictions to continuously improve your matches.
SF–Gal–Haute complains that every day, Match sends her notices that three to four men “Like her.” She says, if you click the link, Oh! What a surprise! They’re not around anymore. However, there are six new guys (from Alaska, Alabama, Arkansas, Arizona) she might like instead. Can you say “Bait and Switch?”
If you’re fishing for a new love- you might want to catch and release Match.com and try another algorithm.
Wait a minute. Who owns Match.com? That’s right: IAC.
What say you? Monopoly or monotony?
In 2013, Singles looking for Partners /consumers paid $2.2 billion worldwide to find a mate, a date, a partner according IBIS World.