Suddenly Single… Minded

Welcome to the Wild and Whimsical World of Internet Dating

Beware the ides of Match.com: Bait and Switch trick

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Sorry, sweetheart, Cupid doesn’t work at Match.com. There’s no plump, little angel reviewing your sweet, heart felt profile – Thinking “Oh! I have the perfect date for you!”

I’ve Got Rhythm – You’ve Got Algorithms  or  The bots and bon mots

I once met a civil, electrical engineer, who explained the concept that a Web crawler is an Internet bot that systematically browses algorithms and marketing ploys on sites like Match.  The bots are busy sending you, dear dater,  bits of fluff.

You know those, “Who Likes You?” notices indicating that Barbie from Brisbane, Sherrie from Sacramento, Pattie from Ramona “Likes you?”

Nine times out of 10, you will click on their profile only to find out – sit down for this – that person doesn’t exist. Yes, it is true. However, the dating company has six other people (from Alaska, Arizona and Alabama) you just might find attractive. In the business, this is called “date switch” you and I call it, Bait and Switch.

Everyone knows, the stickier  the website, the more hits, the more gullible, the more enticed one becomes. The name of the Match game is to get you onto the site as many times as possible, each day. It’s all about volume- it’s all about you being interested and hooked.

 How do you spell bologna?

 Match.com: Your Daily Matches are chosen through Synapse – our “super-intelligent matching technology” We integrate your personality, peccadillos, preferences and on-site actions, along with behavior predictions to continuously improve your matches.

SF–Gal–Haute complains that every day, Match sends her notices that three to four men “Like her.” She says, if you click the link, Oh! What a surprise! They’re not around anymore. However, there are six new guys (from Alaska, Alabama, Arkansas, Arizona) she might like instead. Can you say “Bait and Switch?”

If you’re fishing for a new love- you might want to catch and release Match.com and try another algorithm.

Wait a minute. Who owns Match.com? That’s right: IAC.

They own OKCupid, Tinder, How about we, Chemistry.com, Meetic, OurTime.com, SpeedDate.com and Twoo.

What say you? Monopoly or monotony?

In 2013, Singles looking for Partners /consumers paid $2.2 billion worldwide to find a mate, a date, a partner according IBIS World.

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3 thoughts on “Beware the ides of Match.com: Bait and Switch trick

  1. It’s funny how Match.com isn’t investigated for Bait and Switch tactics. You see a person who is the same age as you, and a couple days later, that person is four years older than you, then a couple weeks later, the same person is five years younger than you…

    Another example of Bait and Switch, is that the same person has three different profiles, three different screen names, three different ages about three years apart, and they all live in different states at the same time.

    Another example is that the state that the person is … “She’s one of a kind”… LMAO… We all are…” One of a kind”…!!!!

    Another example is that you mark down some that have been online within the last 24hrs… but then when you join… pay the subscription fee… and then go find the ones you marked down.. they either don’t exist… or they now haven’t been online for over 4 weeks… or their profiles are turned off… and the alternate ones that are shown are nowhere’s near what you would want to ever contact or be seen with in public…

    • We should talk! You are so right. My first foray into one line dating…so naive and optimistic – I spotted the perfect guy…reached out and pouf! He was a lost leader/bait – who had left the site eons ago…I hold the hands of many singles who are seduced by scams and shams…And millions pay $$$ to play the game. “Leave no trace” is my very best info when quitting a site.
      Thanks! I needed that!

  2. Reblogged this on Suddenly Single… Minded and commented:

    Match.com: is it Bon Mots or Bots? You be the judge

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