Suddenly Single… Minded

Welcome to the Wild and Whimsical World of Internet Dating

Beware: Online dating hype – the kids aren’t right

alarm clockWhat time is it at

Today I received a newsy e-mail from a 20-something, marketing strategist from– the 50+ dating site. ( in sheep’s clothing?)

It was a colorful communiqué regarding the myriad fabulous properties of OurTime.

Scarlett or Skylar – with mere days of experience under her belt- was touting the fabulous–ness of the dating website. Funny thing: Match,,  and Our Time look exactly the same – but different.

Why? Because they all have the same titanically huge Barry Diller IAC parent company: IAC (See IAC holdings below)*

Q. Who are these 50+ daters?

The copy said that primarily the people involved OurTime are

“Single Moms and Dads Comprise the Population: The membership ratio for is 45% men to 55% women, and 69% of these sassy singles are single parents.”

A. We are Sassy Singles? Really?

 Is that what we – the 50-somethings, look like? Sassy? That’s the best they could come up with?

I would be happy with sleek, sophisticated, savvy- but: sassy? No. That may ring bells among the young, hip and single little 20-something’s.   Babycakes, when you hit the big 50- sassy is not what we aspire to- ever.

Date your own decade

If you are like me, when you walk up to the cosmetic counter at a department store, you prefer a person our own vintage to a sassy 20-something- to sell you on a product.

The cute young things at the Chanel counter, Estée Lauder, and now the Lancôme counter – have no clue about skin, aging, and going forward. Ditto, a 20-something has little insight what it’s like to be 50, suddenly single, or having gone through a lengthy marriage / divorce.  These are called Life’s Experiences – and, they come with age…

The kids want to tell us what it’s like to get back in the dating game? Please.

 There are no classes and no books that you can read, Binkie, to bring you up to speed on dating a 50.

Add my name to the long list of people who make a beeline away from the kids at the counter/online espousing great knowledge and wisdom on the social scene for 50-somethings.

Admittedly, I am a sucker for alliteration, however. I take exception with this OurTime hype:

Hot & Happy: 87% of singles ages 50-70 said physical attraction between a partner was a “must have,” and singles 65+ are happier with their love lives than singles in their 20s (62% vs. 53%).

 And, at – it gets worse – 

“Ubiquitous Elders: Given the growth of the demographic, it’s no surprise that has seen membership jump 66% in the last two years. But online dating is booming for 50+ singles in certain cities, especially.”

(What, especially?)

And so, kidlets everywhere –  whether it is our time, your time, or their time,  know one thing: that it takes time to learn the ropes. And, there is no such thing as beginners luck in the game of life.


*IAC owns a slew of companies and websites including a Dozen Dating Sites:

  • Aereo
  • CityGrid Media
  • Citysearch
  • CollegeHumor
  • DailyBurn
  • Dorkly
  • dumbdumb
  • Electus
  • Felix
  • Hatch Labs
  • Meetic
  • Mindspark Interactive Network
  • Newsweek / The Daily Beast
  • Notional
  • nRelate
  • OkCupid
  • People Media
  • Pronto
  • Rebel Entertainment
  • HomeAdvisor
  • Urbanspoon
  • Vimeo

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One thought on “Beware: Online dating hype – the kids aren’t right

  1. Deborah Reinow on said:

    Well said!

    Sent from my HTC One™ X, an AT&T 4G LTE smartphone

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